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    <loc>https://brandmachinegroup.com/news-press</loc>
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    <lastmod>2025-07-24</lastmod>
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    <loc>https://brandmachinegroup.com/news-press/us-polo-assn-celebrates-fifth-year-as-official-apparel-partner-for-2025-british-open-polo-championship-for-the-cowdray-gold-cup-broadcast-by-the-sports-brandglobally-on-espn-for-the-first-time</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
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      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Celebrates Fifth Year as Official Apparel Partner for 2025 British Open Polo Championship for the Cowdray Gold Cup, Broadcast by the Sports BrandGlobally on ESPN for the First Time</image:title>
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  <url>
    <loc>https://brandmachinegroup.com/news-press/us-polo-assn-celebrates-seventh-year-supporting-the-2025-outsourcing-inc-royal-charity-polo-cup</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
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      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Celebrates Seventh Year Supporting the 2025 Outsourcing Inc. Royal Charity Polo Cup</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/d85072dc-c580-4ac4-bf7a-4cf7f793f160/2.+HRH+Plays+Royal+Charity+Cup.JPG</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Celebrates Seventh Year Supporting the 2025 Outsourcing Inc. Royal Charity Polo Cup - For Further Information, Contact:</image:title>
      <image:caption>Shannon Stilson - VP, Sports Marketing &amp; Media Phone +001.561.227.6994 – E-mail: sstilson@uspagl.com Stacey Kovalsky – VP, Global PR &amp; Communications Phone +001.561.790.8036 – E-mail: skovalsky@uspagl.com Gina Digregorio - Head of Marketing, Brand Machine Group Phone: +44 (0) 7741 635 984| E-mail: gina.digregorio@brandmachinegroup.com</image:caption>
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  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/penfield-442</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-26</lastmod>
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      <image:title>NEWS &amp; PRESS - FourFourTwo Magazine Penfield Coverage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1750937854656-72BIWACNVMOM8M54EVYY/FourFourTwo+-+Print+-+Penfield+-+26.06.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - FourFourTwo Magazine Penfield Coverage</image:title>
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  <url>
    <loc>https://brandmachinegroup.com/news-press/us-polo-assn-returns-as-official-apparel-and-jersey-partner-for-chestertons-polo-in-the-park-in-downtown-london</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1750751257304-FXTPV1EHA0V4ZSG7XM74/PITP+Player+posing_Image+4_small.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Returns as Official Apparel and Jersey Partner for Chestertons Polo in the Park in Downtown London</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1750751257799-X1ZXBXA2KS8ERKUFK4FW/PITP_Image+2.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Returns as Official Apparel and Jersey Partner for Chestertons Polo in the Park in Downtown London</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1750751259035-WDVUVSA8ILB7CF9FO3UR/PITP+Fans+in+Caps_Image+5.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Returns as Official Apparel and Jersey Partner for Chestertons Polo in the Park in Downtown London</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1750751260445-ROPTB514Y2K5596YA5L1/PITP_Brand+Posing_Image+3.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Returns as Official Apparel and Jersey Partner for Chestertons Polo in the Park in Downtown London</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1750751260578-5VVJZLPLTWU013YWNOY4/Polo_in_the_Park_PR_Photo+1.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Returns as Official Apparel and Jersey Partner for Chestertons Polo in the Park in Downtown London</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/us-polo-assn-celebrates-135-years-at-pitti-uomo-108</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/f371c1af-a187-4b64-a2e7-ac62d8a6cb86/Pitti_Uomo_2025_Lucas_Escobar-ds.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Celebrates 135 Years at Pitti Uomo 108 with the Spring-Summer 2026 Collection and a Spectacular Anniversary Event at Santa Maria Novella in Florence</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/brand-machine-group-hits-next-phase-in-australia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/fb09323d-cfc0-4d04-907f-a6ab0725c692/Brand+Machine+Group+hits+next+phase+in+Australia+-+Ragtrader+1.jpeg</image:loc>
      <image:title>NEWS &amp; PRESS - Brand Machine Group hits next phase in Australia</image:title>
    </image:image>
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  <url>
    <loc>https://brandmachinegroup.com/news-press/peckham-rye-unveils-refreshed-feel-for-aw25</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/d0577b01-59ff-4c0b-b998-1b12c5efe591/PR1.png</image:loc>
      <image:title>NEWS &amp; PRESS - Peckham Rye unveils refreshed feel for AW25</image:title>
      <image:caption>The menswear label — named after the London neighbourhood in which it was founded in 1795 — was acquired by Brand Machine Group two years ago. It’s now “leaning into quiet luxury and a refined sense of soft tailoring” with its new 100-style collection “raising the bar on smart casual” through a combination of luxury fabrics and premium details. Creative director Hadleigh Jalil hailed the brand’s “incredible heritage” and said that for the refresh, “we wanted to respect the past while updating for the future. For AW25, we focused on enhancing all fabrics and finishes with a Mediterranean aesthetic including high collar shirts and more generous lapels”. The reborn brand is described as “elevated yet democratically priced” (prices start at £25 but rise into the low hundreds for tailoring) and the AW25 collection “has a Neapolitan feel and leans into the logo-free, easy laying trend with an emphasis on quality fabrics and finishes”.  The company has taken note of the contemporary workwear landscape with “a trend-led desire for tonal and textured wardrobe building”. There’s a 70/30 split between smart casual and loosely structured tailoring with menswear categories for AW25 including T-shirts, polos, trousers, chinos, formal and casual shirts, tailoring and outerwear. Jalil added: “The new Peckham Rye offers a fashion-led take on affordable quiet luxury through formal and casualwear while retaining the brand’s established handwriting.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/us-polo-assn-field-x-fashion-issue-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/ed4cbae9-8e37-4e41-8fb0-22df717d685a/d84397e9-5de6-ac4c-6c2e-40f3952d5b04.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Field X Fashion, Issue 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/proper-mag-celebrates-noelstalgia-with-pac-jac</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/26090cd9-1986-4865-8a0e-2ef61a04cb2f/www.propermag.com+01.04.25.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Proper Mag celebrates “Noelstalgia” with Pac Jac - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/multi-billion-dollar-global-sports-brand-us-polo-assn-launches-in-australia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/951f8413-2f91-413f-a33d-e547fc4bfb95/59112_20241025_SS25_SanDiego_S11-0503+small+v3.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Multi-Billion Dollar Global Sports Brand U.S. Polo Assn. Launches in Australia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/the-iconic-penfield-1990s-pac-jac-jacket-is-back</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/777bf4c7-c1ab-4c1b-82c2-a745ca01998d/EDIT-RD-GN-BROWN_DSC7878.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - The iconic Penfield 1990s Pac Jac Jacket is back - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/storied-menswear-brand-peckham-rye-launches-a-quiet-luxury-work-to-weekend-refresh-for-aw25-selling-season</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/4eee9587-2da7-41a3-bc1b-313e0d51b7df/NEW+STARTER_20.02.2438018.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - STORIED MENSWEAR BRAND PECKHAM RYE LAUNCHES A QUIET LUXURY WORK-TO-WEEKEND REFRESH FOR AW25 SELLING SEASON - Make it stand out</image:title>
      <image:caption>Creative Director, Hadleigh Jalil</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/ragtrader-the-official-brand-of-the-united-states-polo-association-uspa-us-polo-assn-will-include-new-zealand-in-its-global-135th-anniversary-celebration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/350007dc-9386-4109-b8d8-c4026f839847/Ragtrader070225-135-celebration.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - RAGTRADER: The official brand of the United States Polo Association (USPA) – U.S. Polo Assn. – will include New Zealand in its global 135th anniversary celebration. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/drapers-menswear-buying-guide-autumnwinter-25</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1738938035528-LWPBEL995L5FNO9UAYHX/Drapers-AW25-Buying-guide-01.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Drapers menswear buying guide: autumn/winter 25</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1738938035542-72C8YUTKYXPS8ATWGZ6N/Drapers-AW25-Buying-guide-02.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Drapers menswear buying guide: autumn/winter 25</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/the-uspa-and-us-polo-assn-celebrate-135th-anniversary-with-global-sport-and-fashion-events-and-launch-of-born-to-play</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/f90d3d70-ed32-485b-96b3-1889e41c50e6/58404_20241026_SS25_SanDiego_S17-0658.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - The USPA and U.S. Polo Assn. Celebrate 135th Anniversary with Global Sport and Fashion Events and Launch of “Born to Play” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/087e496d-7390-4f3f-b9f5-100d2cae7203/58526_20241027_SS25_SanDiego_S20-1065+%281%29.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - The USPA and U.S. Polo Assn. Celebrate 135th Anniversary with Global Sport and Fashion Events and Launch of “Born to Play” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/brand-machine-group-founder-boo-jalil-reveals-australian-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/2940fff2-5a1e-4f1e-8729-29b12af7ee76/NP1507504_hi-res-ds.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Brand Machine Group founder Boo Jalil reveals Australian strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/us-polo-assn-serves-as-official-apparel-partner-for-2024-cowdray-gold-cup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/78c475b8-7279-4163-86d6-98902ada3d82/image007.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Serves as Official Apparel Partner for 2024 Cowdray Gold Cup</image:title>
      <image:caption>WEST PALM BEACH, Fla./MIDHURST, U.K. (July 23, 2024) -U.S. Polo Assn. served as the Official Apparel Partner of the 2024 Cowdray Gold Cup for the fourth consecutive year. This world-renowned polo tournament was hosted at the iconic Cowdray Park Polo Club from June 25 to July 21. The global sport brand provided co-branded apparel for all on-site staff and promoted the British Open globally. In collaboration with Brand Machine Group (BMG), U.S. Polo Assn.’s brand partner in the U.K., the event hosted social media contests, divot stomp prizes, cap giveaways, and also offered exclusive products sold on-site in an experiential consumer pop-up shop. For the first time at this event, U.S. Polo Assn. also made a donation to Cowdray Park Polo Club’s designated charity, Air Ambulance Charity Kent Surrey Sussex (KSS), accepted by Kerry Campbell and Alex Redwood. U.S. Polo Assn. supports major tournaments; polo clubs; polo and equine-based global charities; and is also a top sponsor of charitable events like the Royal Charity Cup with 11 charities in the UK; Polo Africa/African Youth Polo Teams; Polo for the Cure in Italy; Jimmy V Foundation for Cancer Research, Work to Ride and the Collegiate Partnership Program (CPP) in the U.S., to name a few.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/brand-machine-group-serves-as-official-team-partner-for-the-2024-out-sourcing-inc-royal-chaity-polo-cup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1721385376551-FTMCLSSA9XGTRLF0MVSE/image.jpeg</image:loc>
      <image:title>NEWS &amp; PRESS - Brand Machine Group serves as official team partner for the 2024 out-sourcing inc. Royal Charity Polo Cup</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1721385373387-B7GKQXLUES612SQ56M4Z/image+%281%29.jpeg</image:loc>
      <image:title>NEWS &amp; PRESS - Brand Machine Group serves as official team partner for the 2024 out-sourcing inc. Royal Charity Polo Cup</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1721385373387-B7GKQXLUES612SQ56M4Z/image+%281%29.jpeg</image:loc>
      <image:title>NEWS &amp; PRESS - Brand Machine Group serves as official team partner for the 2024 out-sourcing inc. Royal Charity Polo Cup - Outsourcing Inc Royal Charity Polo Cup 2024 Beneficiary Charities</image:title>
      <image:caption>SHOUT www.giveusashout.org Wales Air Ambulance https://www.walesairambulance.com/ Mountain Rescue England and Wales https://www.mountain.rescue.org.uk Child Bereavement UK https://www.childbereavementuk.org Royal African Society https://royalafricansociety.org Place2Be https://www.place2be.org.uk Action for Children https://www.actionforchildren.org.uk The Motor Neurone Disease Association https://www.mndassociation.org The Blackthorn Rally  https://www.instagram.com/blackthornrally HMS Oardacious https://www.hmsoardacious.com/ The Royal Marsden https://www.royalmarsden.nhs.uk</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/us-polo-assn-proudly-partners-with-the-2024-outsourcing-inc-royal-charity-polo-cup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/0efc2eb9-e3ba-4207-9669-b92beb1e4c17/image.jpeg</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Proudly Partners with the 2024 Outsourcing Inc. Royal Charity Polo Cup - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/4ocean-and-us-polo-assn-reach-milestone-to-remove-over-215000-pounds-oftrash-from-the-worlds-oceans</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/f11ab582-5c46-489f-b8be-8aa4d0a7cbba/Artboard+1.png</image:loc>
      <image:title>NEWS &amp; PRESS - 4ocean and U.S. Polo Assn. Reach Milestone to Remove Over 215,000 Pounds of Trash from the World’s Oceans - BOCA RATON, Fla. (June 27, 2024)</image:title>
      <image:caption>U.S. Polo Assn., the official brand of the United States Polo Association (USPA), in partnership with 4ocean, a Florida-based company with a mission to end the ocean plastic crisis, are pleased to announce the successful removal of trash from the world’s oceans through the 4ocean Pound+ Services program. With a pledge of over 200,000 pounds of waste to remove, the two organizations exceeded their goal and removed some 215,000 pounds from rivers, oceans, and coastlines globally.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/us-polo-assn-launches-australian-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/6dd4c548-349e-4cfb-8f14-61bad5f2b9b4/Artboard+1.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. launches Australian website - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/us-polo-assn-sponsors-chestertons-polo-in-the-park-in-downtown-london</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/0e559a31-3877-4985-8993-98c5fefdd03d/4dd69954276a8973ac6c2eea36f9.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Sponsors Chestertons Polo in the Park in Downtown London - Make it stand out</image:title>
      <image:caption>Chestertons Polo in the Park 2024, USA Player: Micaela Saracco vs. England Player: Nacho Gonzalez</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/penfield-celebrates-50th-anniversary-with-capsule-collection-for-ss25</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1718266962992-6OUTNYGAGRG6YAKMY1M2/LOOK-6_2-ds.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Penfield celebrates 50th anniversary with capsule collection for SS25</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1718266962977-3R5O8B3N8B4V98CCH72O/LOOK-2_3-ds.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Penfield celebrates 50th anniversary with capsule collection for SS25</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1718268376152-WGZ05NSWRUPS825LGO15/LOOK-10_3-ds.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Penfield celebrates 50th anniversary with capsule collection for SS25</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1718268376046-DGKO6Q1OPY2WNNY3MYPY/LOOK-9_2-ds.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Penfield celebrates 50th anniversary with capsule collection for SS25</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/ded2174f-8bec-4a50-a834-91b05b207c82/penf-industry.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Penfield celebrates 50th anniversary with capsule collection for SS25 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/penfield-unveils-coastal-inspired-ss25-collection</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/18478371-5cb4-46da-8e9d-e50240f7aa4a/LOOK-4_1114-ds.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Penfield unveils coastal inspired SS25 collection - Exploring the SS25 Outerwear Collection</image:title>
      <image:caption>The SS25 collection features pieces closely tied to the lore of coastal New England. Carrying a lighter fill, the range is perfect for the warmer seasons. The Gibson, an archive favourite, returns in a seasonal green and a jacquard version with an all-over bay pattern that echoes the movement of the waves, a nod to New England’s dynamic coastal landscape. The iconic Rockford is reintroduced with a fabrication and weave inspired by Nantucket lightship baskets, historically used as floating lighthouses. The Cahoon Quilted Jacket features a crinkled nylon shell with unique stitching that recreates the coastal dunes through its quilting pattern. Our rich archives are further represented by the Suommerville and Quincy jackets, offering both preppy and utilitarian options. The beloved Pac Jac, reintroduced in SS24, returns in an alternative colourway famously worn by Noel Gallagher at the ‘other’ Oasis ‘95 Maine Road gig.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1718266962992-6OUTNYGAGRG6YAKMY1M2/LOOK-6_2-ds.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Penfield unveils coastal inspired SS25 collection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1718266962977-3R5O8B3N8B4V98CCH72O/LOOK-2_3-ds.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Penfield unveils coastal inspired SS25 collection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/e052dda5-247a-428e-8f62-cd3314511d12/LOOK-10_3-ds.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Penfield unveils coastal inspired SS25 collection - Seasonal Apparel and Accessories</image:title>
      <image:caption>New sweats and tees continue the coastal theme with colour-blocked coastal landscape prints, as well as celebrating the local whale population and the transition from whaling to whale watching. Playful prints featuring our beloved bear mascot add a whimsical touch. The Eldridge packable swim shorts, adorned with geometric shapes in contemporary design, reflect the artistry of New England’s forefounders. Signature elements of Penfield’s design, such as the recognizable pocket , feature throughout the apparel range, complemented by core pieces and essential accessories designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/d85c4148-46bd-4865-8534-60443e720dbf/LOOK-9_2-ds.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Penfield unveils coastal inspired SS25 collection - Introducing the 50th Anniversary Capsule Collection</image:title>
      <image:caption>In celebration of our golden jubilee, Penfield proudly presents an anniversary capsule collection that pays homage to our enduring legacy. This special collection features reimagined versions of two of our iconic outerwear pieces: the Kasson Jacket and Outback Vest featuring a limited-edition print with photos of Harvey Gross, Penfield’s founder and a pioneering figure in the American outerwear industry. Accompanying the outerwear in this capsule are two unique t-shirts bearing motifs from Penfield’s storied past the iconic 50th bear and the factory used for making the first Penfield jackets.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/british-fashion-invasion-hits-aussie-retail-shores</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1718114568091-ZPL0G911J28GZM7QIGPZ/Picture+1.png</image:loc>
      <image:title>NEWS &amp; PRESS - British fashion house Brand Machine Group to launch in Australia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1718114566093-H50PYCKVLWVF7W3974EG/Picture+2.png</image:loc>
      <image:title>NEWS &amp; PRESS - British fashion house Brand Machine Group to launch in Australia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1718114565647-HBEGZYRPVHA8UU6P70R4/Picture+3.png</image:loc>
      <image:title>NEWS &amp; PRESS - British fashion house Brand Machine Group to launch in Australia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1718114564513-XG780OYU1L5MC7NHWSGS/Picture+4.png</image:loc>
      <image:title>NEWS &amp; PRESS - British fashion house Brand Machine Group to launch in Australia</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/us-polo-assn-makes-its-australian-debut</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1b801993-9a20-4999-a052-935a29a63e6e/48946_20230418_FW_ATL_S14-0724-2-ds.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. makes its Australian debut</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/british-fashion-empire-bmg-sparks-australian-entry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/f36f5517-fba7-4482-baf8-5af846a49214/BMG_PRESS_IMAGE_0524_v5.6.png</image:loc>
      <image:title>NEWS &amp; PRESS - British fashion empire BMG sparks Australian entry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/uspoloassn-fashionunited</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1712590639486-QFRAZOPGDW59O51973WP/U.S.+Polo+Assn.+East+Midlands+store+1+%281%29.png</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. continues UK expansion</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1712590636981-UO3DEFTMM5URJ3XYUAWB/U.S.+Polo+Assn.+East+Midlands+Store+2.png</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. continues UK expansion</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1712590640356-6TRK0GPQ0D28L6JIUJ5Z/U.S.+Polo+Assn.+East+Midland+store+3.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. continues UK expansion</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/us-polo-assn-continues-expansion-in-the-uk-with-store-opening-at-east-midlands-designer-outlet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/851d94fa-b0b4-4b6c-84af-f62b5e65a39a/U.S.+Polo+Assn.+brand+image.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Continues Expansion in the U.K with Store Opening at East Midlands Designer Outlet</image:title>
      <image:caption>Global, sport-inspired lifestyle brand U.S. Polo Assn. the official brand of the United States Polo Association (USPA), is opening its second store in the Heart of England, just 35 minutes from Nottingham, in partnership with its United Kingdom Licensee, Brand Machine Group (BMG). The opening celebrations include competitions on social media to win U.S. Polo Assn. clothing and an exciting competition in-store to win a U.S. Polo Assn. experience worth over £2000. Situated in the McArthurGlen East Midlands Designer Outlet, the new store will house the latest men’s, women’s and childrenswear collections from the multi-billion-dollar global, sport-inspired U.S. Polo Assn. brand. Fashion-savvy shoppers of the North-West now can experience one of the world’s most celebrated brands within the elevated store design concept, set in 2000 sq. ft., complete with aspirational imagery, the brand’s signature stripe detailing, and LED screens for streaming video of photoshoots and some of the world’s most exciting polo games. New products will be arriving at the store weekly, keeping the options fresh for loyal consumers. “We continue to grow our global brand in the U.K. with both our brick-and-mortar and digital strategy and U.S. Polo Assn. consumers are responding with great enthusiasm to our stores and the new U.K. web site,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the U.S. Polo Assn. brand across 190 countries, “With our authentic connection to the sport of polo, the U.S. Polo Assn. U.K. stores have been created to offer consumers an exciting and engaging shopping experience.” Collections from U.S. Polo Assn. represent the heritage of the brand, told in the most contemporary way, ranging from sporty to collegiate, to casual chic mixed with classic, everyday apparel and accessories. U.S. Polo Assn. is worn by polo players, fans and followers of one of the most exciting and prestigious sports in the world. Today, U.S. Polo Assn. is an instantly recognizable lifestyle brand with a multi-billion-dollar global footprint operating across 190 countries. The brand has successfully fused past and present for lovers of classic, timeless, and wearable style. It maintains its unbreakable bond with the USPA and continues to be its official apparel partner. The iconic U.S. Polo Assn. brand is being brought to East Midlands by the brand’s licensing partner, BMG, the United Kingdom-based, global licensing organization, which partners with some of the biggest and most well-known fashion brands in the world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1712590639486-QFRAZOPGDW59O51973WP/U.S.+Polo+Assn.+East+Midlands+store+1+%281%29.png</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Continues Expansion in the U.K with Store Opening at East Midlands Designer Outlet</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1712590636981-UO3DEFTMM5URJ3XYUAWB/U.S.+Polo+Assn.+East+Midlands+Store+2.png</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Continues Expansion in the U.K with Store Opening at East Midlands Designer Outlet</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1712590640356-6TRK0GPQ0D28L6JIUJ5Z/U.S.+Polo+Assn.+East+Midland+store+3.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Continues Expansion in the U.K with Store Opening at East Midlands Designer Outlet</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/complex-penfield</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/f735ba9f-f88a-416b-837f-8f6d1c6c8882/DSC_0361_ALT_EDIT2_WEB.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Penfield Bring Back Noel Gallagher’s Famed ‘Pac Jac’ As Part Of SS24 Icons Collection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/62660964-142b-4fea-9982-a0d2d7f11105/complexmag1250.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Penfield Bring Back Noel Gallagher’s Famed ‘Pac Jac’ As Part Of SS24 Icons Collection - The lightweight anorak was made famous at a ‘96 Oasis gig in Manchester.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/action-packed-penfield-pac-jac</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1709897820228-PQGILUGYPIO7O8XSM31C/PPC_1.91-1_1.png</image:loc>
      <image:title>NEWS &amp; PRESS - Penfield: Action Packed</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/drapers-aw24</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1706541710972-2M531EWV0K4TLSV6VIXS/pg-049.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Drapers Autumn/ Winter 24</image:title>
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    <image:image>
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      <image:title>NEWS &amp; PRESS - Drapers Autumn/ Winter 24</image:title>
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    <image:image>
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      <image:title>NEWS &amp; PRESS - Drapers Autumn/ Winter 24</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1706541710812-ZPR2JZJ7QL4BEVPLQQWL/pg-076.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Drapers Autumn/ Winter 24</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1706541713178-5F6DHL4ABXVT236EVGGZ/pg-077.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Drapers Autumn/ Winter 24</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/field-and-fashion-uspa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1706115356800-9H0YE94FVH3T152J4N28/Screenshot+2024-01-24+at+16.28.35-min.png</image:loc>
      <image:title>NEWS &amp; PRESS - FIELD AND FASHION - USPA</image:title>
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      <image:title>NEWS &amp; PRESS - FIELD AND FASHION - USPA</image:title>
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      <image:title>NEWS &amp; PRESS - FIELD AND FASHION - USPA</image:title>
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      <image:title>NEWS &amp; PRESS - FIELD AND FASHION - USPA</image:title>
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      <image:title>NEWS &amp; PRESS - FIELD AND FASHION - USPA</image:title>
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      <image:title>NEWS &amp; PRESS - FIELD AND FASHION - USPA</image:title>
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      <image:title>NEWS &amp; PRESS - FIELD AND FASHION - USPA</image:title>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/a2c17963-6549-443b-8850-2b203a5a1c22/Jack-Wills-1024x683.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Jack Wills in Global Licensing Deal with Machine Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/brand-machine-group-reels-in-more-jack-wills-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/a2c17963-6549-443b-8850-2b203a5a1c22/Jack-Wills-1024x683.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Brand Machine Group reels in more Jack Wills business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/blog-post-title-one-xlde8-nkknn-4tkbd-2krmp-lm2sl-snrdb-7de85-p668s</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1676551187064-90SMJ3M8JXTWRZ4IMT0A/Artboard+1+copy+2.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Brand Machine Group acquires Peckham Rye</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1676551187776-VR1Y4I8GKQ75UMPZSWPH/Artboard+1+copy+3.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Brand Machine Group acquires Peckham Rye</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1676551188641-WR0PU4S0T7SIXTMRG5W4/Artboard+1+copy+4.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Brand Machine Group acquires Peckham Rye</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1676551189298-1347KFE72X1SKIVM5WVQ/Artboard+1+copy+5.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Brand Machine Group acquires Peckham Rye</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1676551189970-F8Z2I8HA7DED2Q84Z7BL/Artboard+1+copy.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Brand Machine Group acquires Peckham Rye</image:title>
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  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/blog-post-title-one-xlde8-nkknn-4tkbd-2krmp-lm2sl-snrdb-7de85</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/2b85f33d-6097-41b7-8eb2-3972207157e9/LOOK_6__4461.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Brand Machine Group buys London tailor Peckham Rye</image:title>
      <image:caption>Fresh from creating a key new menswear role by adding a men’s buying head to the business, Brand Machine Group (BMG) has further illustrated the importance it assigns to developing its menswear ops with news that it has acquired the Peckham Rye label. The company — which owns a number of brands as well as operating licensed labels — has acquired the venerable tailor that was founded in the London neighbourhood after which it’s named as far back as 1795. BMG said menswear is “buoyant” post-Covid and that the “six-generation family-run tailorshave hundreds of years of craft and technical know-how at its disposal. The plan is to maintain this fine heritage but create a brand that is relevant to today’s young, confident guy-about-town”. And it added that the purchase “comes as part of a strategic move towards developing its menswear and tailoring divisions and expanding on its already impressive growth journey. The company was behind the recent relaunch of luxury menswear brand Duchamp, and also houses brands including Penfield and US Polo Assn. As for Peckham Rye, BMG is presenting a pre-collection, to be delivered in May, of pieces that “combine classicism with modern day British preppiness, sartorial elegance with contemporary touches for today’s urban gentleman”. Tailoring comes in traditional houndstooth check and herringbone but is combined with denim. The jeans too come with tailored touches, such as a higher waist and side adjusters. There are linen blends in soft tailored jackets, and jersey features throughout. Prices start at £50, with tailoring from £299 to £350. Accessories and ties have a reference to the brand's past with military stripes and there’s also “a strong off-duty narrative” in the form of branded caps, sportswear, and jersey, often mixed with tailoring and smarter pieces “reminiscent of our blended, hybrid working lives”. The company is clearly aiming to make as much of the unusual heritage of the label as it can. Tailoring brands often talk about a Savile Row heritage but in this case, BMG is focusing on its more left-field history. It said: “For a brand founded over two centuries ago by 14-year-old Tommy McCarthy, who began making army uniforms and was very much self-taught, there is a strong sense of old-school south London cockiness to the new range – in the best possible way. If Tommy were around today, he’d be wearing these pieces around town himself.” Brand Director Tom Duncan said: “Having successfully launched Duchamp last year, broadening our branded offer further into accessible tailoring has been a considered and deliberate move given the team and exceptional skill set we now have within the group. The sector is buoyant post-pandemic and there is a huge opportunity within most men’s wardrobes when it comes to tailoring and occasionwear, and to work with a brand with such an enviable heritage in the sector is a legacy and story we feel privileged to continue.” www.fashionnetwork.com</image:caption>
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  <url>
    <loc>https://brandmachinegroup.com/news-press/brand-machine-group-hires-former-asos-finance-director-as-new-cfo-lwhmd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/fb7bb42b-179c-434e-ae25-18b699c30a94/James+Simpson.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Brand Machine Group hires former ASOS finance director as new CFO - Brand Machine Group (BMG) has named James Simpson as its new Chief Financial Officer as it continues its growth strategy. He joins from Science In Sport , where he served as the finance officer and was responsible for the high-growth, multi-channel, international consumer business that is now listed on AIM, and was previously Operational Finance Director for ASOS during a time of rapid global expansion for the e-tail giant.</image:title>
      <image:caption>In his new role at BMG, Simpson “will be at the heart of the business and its strategy of rapid international expansion,” explains the group. He will also work to develop the direct-to-consumer business further by scaling the group's portfolio of Penfield, Duchamp, Portofino Kids and U.S. Polo Assn. web stores, alongside further retail store openings in 2023 and onwards. Simpson said: “I’m hugely excited to be joining Brand Machine Group at such a pivotal moment for the company. The group has a very impressive expansion journey to date matched with a great energy and focus on where it’s going, so supporting and driving this success further is truly a compelling proposition I wanted to be a part of.” Boo Jalil, CEO of BMG, added: “James comes to us with exemplary experience in delivering strategy, governance, and planning for major companies at times of rapid digital and retail expansion. We are thrilled to have him on board.” Industry Fashion Fashion United Fashion Network</image:caption>
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  <url>
    <loc>https://brandmachinegroup.com/news-press/brand-machine-group-hires-former-asos-finance-director-as-new-cfo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/ff6a06d5-dcf2-43b0-b6d7-f3d0b284524b/DaljitBasin.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Brand Machine Group appoints Chief Technology and Operating Officer - Brand Machine Group (BMG) has named Daljit Bhasin as Chief Technology and Operating Officer. The newly created role is part of BMG’s push towards global expansion, and Bhasin brings a wealth of experience within the digital sector. Bhasin has a proven background of cross-sector, cross-border and operational transformation and has previously worked across Torque brands, Levi’s, Accenture and Tesco.</image:title>
      <image:caption>Commenting on his appointment, he said it’s an exciting time to join the business: “The landscape has changed over the last two years, omnichannel is now a new normal and the extension of channels and optimisation of space and reach to consumer are crucial in the future development of our partnerships and technology. I’m looking forward to joining a group that’s expansion to date is exceptional.” CEO of BMG Boo Jali said: “Further optimising and integrating our product journey from source to consumer is a key driver in our three-year strategy, Daljit’s impressive history of delivering operational excellence and systems makes him a great additional to the businesses senior leadership team, and I am pleased to have him onboard.” o the businesses senior leadership team, and I am pleased to have him onboard.”  Drapers 07.12 The Industry Fashion 07.12 Fashion United 07.12 Fashion Network 08.12</image:caption>
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  <url>
    <loc>https://brandmachinegroup.com/news-press/fabulous-sun-on-sunday-portofino-kids</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/5b291e79-8ef1-43af-84b3-98513e8a9b29/Fabulous+20.11.22.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Fabulous (Sun on Sunday) - Portofino Kids - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/oracle-time-mathias-le-fevre</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1673523298877-RQV3BEP6SZAGZ77JQWIR/Oracle+Time+Nov+2022+%281%29.JPG</image:loc>
      <image:title>NEWS &amp; PRESS - Oracle Time - Mathias Le Fevre</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1673523299303-9PCOWDLR9CTV62I59ZUR/Oracle+Time+Nov+2022+%282%29.JPG</image:loc>
      <image:title>NEWS &amp; PRESS - Oracle Time - Mathias Le Fevre</image:title>
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  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/blog-post-title-one-xlde8-hdcy5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1666695002704-39TRWLL2OAAMTJGQB372/001_LEE.png</image:loc>
      <image:title>NEWS &amp; PRESS - Lee Pullover Hoodie - WWW.STANDARD.CO.UK</image:title>
      <image:caption>Denim brand Lee has just launched a kidswear range for the first time in the UK, starting with an AW22 collection for boys. So if you’re looking to tick the ‘something to wear’ box, the Lee Contour Pullover Hoodie is a great option their friends probably haven’t yet got their hands on. Our 9-year-old tester loved the all-over wiggly graphic, nice big hood, and roomy front pocket to stash sticks, stones and sweetie wrappers in. Sizes run from age 3-4 up to 15-16 and are suitably baggy. Plus, because it’s black and white, this hoodie goes with absolutely everything and doesn’t show the dirt quickly – two big ticks for parents. Buy now £54.99, Zalando</image:caption>
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  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/blog-post-title-one-xlde8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1666694888223-LKLMM865U79MHF1XXGUJ/001_LEE_HEADLINE_IMAGE.png</image:loc>
      <image:title>NEWS &amp; PRESS - Lee Launches Debut Kidswear Collection With BMG - THEINDUSTRY.FASHION</image:title>
      <image:caption>Heritage denim brand Lee has launched a kidswear collection for boys for AW22, with a range for girls to follow for SS23, produced under license by Brand Machine Group (BMG). Covering ages 3-16 years old, jeans include slim, straight and loose fits, as well as a carpenter style, and there’s a Western denim shirt, denim jacket, heavy brushed twill checked shirts, hooded jackets, gilets, sweatshirts, hoodies and T-shirts, inspired by Lee’s signature styles. Tom Duncan, Brand Director at BMG, said: “We wanted to work in denim and to partner with an originator such as Lee is exceptional. The brand's pioneering spirit and youthful energy matches the group's commitment to work with only the best within the sector.” The Lee kidswear is being sold on BMG’s dedicated multi-brand direct-to-consumer childrenswear website, Portofino Kids, which launched in February 2022, as well as through key accounts including Zalando and Boozt, and Lee stores throughout Poland. Prices range from £16-£80. Lee adds to BMG’s growing list of childrenswear licenses which include, Ben Sherman, Elle Junior, Franklin &amp; Marshall, Jack Wills, Juicy Couture, Lyle &amp; Scott and Original Penguin. The company also fully owns the Penfield and Duchamp brands.</image:caption>
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  <url>
    <loc>https://brandmachinegroup.com/news-press/blog-post-title-one-xlde8-nkknn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1666276857471-IYTOIGZRT6J0D1O1F8U6/003_PENFIELD-02.png</image:loc>
      <image:title>NEWS &amp; PRESS - Penfield Takes Us On An Epic West Coast Road Trip For Its AW22 Collection Campaign - WWW.PENFIELD.COM</image:title>
      <image:caption>This autumn, Penfield showcases the new season by making an east-to-west expedition across the US. The journey takes us around some of the most iconic landscapes in the country and illustrates the unmistakable roots Penfield has as an authentic American outdoor brand.   We follow a group of five friends as they pack light and travel far, loading their bikes with supplies and cameras. For four nights they document the friendship and fun of escapism from the busy lives we all live. Each of them is kitted out in three of the seasons key product drops (from August to September) as we travel 800 miles cross-country, living in tents and on camp stoves, with sunrises and sunsets, drinking rye under the stars. An unforgettable trip most of us can only dream of, but with it a clear message; we are to be humbled by the variety and scale of the great outdoors, and that we are responsible for so much in this fragile world.   Our first port of call is El Mirage, an area of salt flats 4.5 hours out of Los Angeles. This vast open space brings to life the first drop story, ‘Small People in Big Space’. Here there are no rules, but limitless sky, and with the remoteness comes an opportunity to clear and reset the mind. The collection consists of the kind of durable clothing that is needed for the extreme weather conditions found in such places; from blanket striped and checked overshirts to signature down layering.   We then visit the deep Alabama hills for the second drop story, ‘Our Right to Roam’. The bags are packed with the essentials and the group seek out the perfect spot to live off grid for short while. There is a simple plan; find somewhere safe and away from the wind to watch the sunset. The group settles by the Great Mount Whitney, which dominates the sky line as the friends pitch tents, drink beer and cook on the camp fire.   The final stop on our destination is the far west of America. The serenity of a far away, open space in the morning is the setting for the third drop of the season, ‘Out There and Back’. It’s not about being antisocial, it’s about being pro solitude. The group watches the sunrise over the remote landscape, giving them time for reflection and a huge appreciation, not only of time well-spent with friends, but thankful for a deeper understanding of the hugeness and fragility of nature.   The brand partnered with Here Studio and Workingholiday Studio for production and travelled with the talented photographer Carlos Gil who kept the film rolling throughout. The first drop of the collection is available as of August, from www.penfield.com   Penfield Brand Director, Tom Duncan said of the campaign, “The brand has a 50-yearlegacy of a life in the open, this season continues to add to that by telling a true story of the American outdoors”   For more information, imagery or to call in samples email peter@sixteenelevenconsultancy.com. For marketing queries email gina.digregorio@brandmachinegroup.com   www.penfield.com www.herestudio.co www.carlosgilstudio.com www.workingholidaystudio.com</image:caption>
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  <url>
    <loc>https://brandmachinegroup.com/news-press/blog-post-title-one-xlde8-9dmba</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1666275513633-A42NOLFLKTE3FG3SZOOF/Sunday+Times+Style+25.09.22.jpg</image:loc>
      <image:title>NEWS &amp; PRESS - Duchamp Style Men - The Sunday Times</image:title>
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  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/blog-post-title-one-xlde8-nkknn-4tkbd-kp8jc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1666692263938-P0S4T5X77ZQ5214CVWC4/HEADLINE_BASE_USPA_STORE_OPENING_FILE_V1_long.png</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Launches Brick-and-Mortar Strategy in the United Kingdom with First Store in the Cheshire Oaks Designer Outlets</image:title>
      <image:caption>ELLESMERE PORT, CHESHIRE, ENGLAND (April 19, 2022) – Global, sport-inspired fashion brand U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is opening its first store this April in the United Kingdom, in partnership with its United Kingdom Licensee, Brand Machine Group (BMG). Additional store openings are planned in the United Kingdom for later this year and beyond. Situated in the McArthurGlen Cheshire Oaks Designer Outlet, the new store will house the latest men’s and women’s wear collections from the global, sport-inspired brand. Fashion-savvy people of the North-West now can experience one of the world’s most celebrated lifestyle brands. Shoppers will also experience the elevated store design concept, set over 2000 sq. ft., complete with aspirational imagery, the brand’s signature stripe detailing, tech-driven touchless pay, and LED screens for streaming photoshoots and some of the world’s most exciting polo games. New product deliveries will be arriving to the store weekly, keeping the options fresh for consumers.   The opening celebration includes product giveaways, polo players and influencers, with special guest appearances including that of commentator and host of CBS Sports and The World of Polo, Karl Ude-Martinez, and much more will mark Opening Day on Wednesday, April 20, 2022.    Collections from U.S. Polo Assn. represent the heritage of the brand but are told in the most contemporary way. Sport-inspired products range from preppy to collegiate; casual chic mixed with durable everyday apparel and accessories. U.S. Polo Assn. is worn by players and followers of one of the most exciting and prestigious sports in the world. Today, U.S. Polo Assn. is an instantly recognizable lifestyle brand with a multi-billion-dollar global footprint operating across 194 countries. The brand has successfully fused past and present for lovers of classic, timeless, and wearable style. It maintains its unbreakable bond with the USPA and continues to be its official apparel partner.    The iconic U.S. Polo Assn. brand is being brought to Cheshire Oaks by the brand’s licensing partner, BMG, the United Kingdom-based, global licensing organization, which partners with some of the biggest and most well-known fashion brands in the world.    “After several years in partnership with U.S. Polo Assn. to market and sell the brand in the U.K., we are proud to open our first store, this being the first of many U.S. Polo Assn. stores we plan to open throughout the U.K. in the coming years,” explains Tom Duncan, Brand Director, BMG. “The Cheshire Oaks store will offer high quality service and product, at great prices in the best store environment that U.S. Polo Assn. has to offer.”   U.S. Polo Assn. has always had a loyal fan base in the U.K. due to the origins of the modern version of the sport dating back to the 1800s. Indian military officers imported the game of polo to Britain in the 1860s, and the first set of formal British rules were created in 1874, many of which are still in existence. Today, U.S. Polo Assn. sponsors some of the most prestigious polo, influencer, and charity events in the U.K. including the illustrious British Gold Cup, Sand Polo, and the Royal Charity Cup.   “We have great history in the U.K. as a sport and as a brand and are eager to expand our brick-and-mortar strategy by opening many stores here in the coming years,” J. Michael Prince, President &amp; CEO of USPA Global Licensing, the company that manages and markets the U.S. Polo Assn. brand across 194 countries, said of the U.K. expansion strategy.  “With our authentic connection to the sport of polo, this U.S. Polo Assn. store has the best elements of our new outlet store design, created to offer consumers more than just shopping, but also an engaging experience.”     About Brand Machine Group (BMG)    The Brand Machine Group is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports, and outdoor brands across adults and childrenswear clothing and accessories. With more than 35 years expertise, BMG specialises in global licensing and partners with recognised market leaders to manage a seamless and collaborative process of designing, manufacturing, and delivering quality product whilst championing the DNA of its brands. Portfolio of brands: Penfield (Owned) Duchamp (owned) Ben Sherman, Elle Junior, Franklin &amp; Marshall, Jack Wills, Juicy Couture, Lyle &amp; Scott, Lee Jeans, Original Penguin, U.S. Polo Assn. (Licensed).   About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)   U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in 194 countries worldwide. Ranked the fifth largest sports licensor in License Global magazine's 2020 list of "Top 150 Global Licensors," U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, the National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com. For more polo content visit globalpolo.com.   USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA's intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, the world’s leading digital platform with polo and lifestyle content. In addition, USPAGL partners with ESPN and BeIN Sports globally to share the sport of polo broadcasts on television and on-demand to millions of viewers around the world.  For more polo content visit globalpolo.com. For further information contact:  Peter Cuthbertson – peter@sixteenelevenconsultancy.com (Press queries)  Gina DiGregorio – Gina.Digregorio@brandmachinegroup.com (Brand queries)  Stacey Kovalsky – skovalsky@uspagl.com (U.S. Polo Assn. United States HQ)</image:caption>
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    <loc>https://brandmachinegroup.com/news-press/blog-post-title-one-xlde8-nkknn-4tkbd-bbjn7</loc>
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    <priority>0.5</priority>
    <lastmod>2022-10-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1666688046418-P3Z7YDM0856OIR9H6YDH/HEADLINE_SAND_POLO_V1.png</image:loc>
      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Named Official Apparel Partner of The British Beach Polo Championships 2022 in Sandbanks Beach, England</image:title>
      <image:caption>WEST PALM BEACH, Fla./POOLE, U.K. (July 12, 2022) - U.S. Polo Assn., the official brand of the United States Polo Association (USPA), in collaboration with its U.K. licensee, Brand Machine Group (BMG), was the Official Apparel Partner for the British Beach Polo Championships 2022 played July 8-9 at Sandbanks Beach in Poole, England. Through this partnership, U.S. Polo Assn. outfitted the polo players in custom jerseys, provided staff attire as well as branded caps for attendees, social media competitions, and global promotion of the event across various digital platforms. This is the second consecutive year U.S. Polo Assn. has partnered with the British Beach Polo Championships tournament.   Now in its 15th year, The British Beach Polo Championships, also known as Sandpolo, is the largest beach polo event in the world. Sandpolo is a unique way to watch and play the sport of polo on the stunning shores of Sandbanks Beach, a prestigious destination known for its luxury properties and pristine sand. A twist on traditional polo, Sandpolo is played with an oversized orange ball designed to be easily seen in the sand but still move at a high speed.   In the sold-out Sandbanks Beach Arena, thousands of Sandpolo fans were close enough to the action to see all the fast-paced competition between Team Whispering Angel and Team Singha during the two-day event. In the end, it was Team Whispering Angel (Chris Gregory, Adolfo Casabal &amp; Hazel Jackson) that took the British Beach Championships 2022 title with a 19-11 victory against Team Singha (Garrie Renucci, Ollie Cork &amp; Jimmy Wood).   “The U.K continues to be one of U.S. Polo Assn.’s fastest growing markets and we are thrilled to again partner with the British Beach Polo Championships to showcase another version of polo in a great destination,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand. “Aligning our growth strategy with Sandpolo is an opportunity to expose new fans and global consumers through an amazing experience to the sport of polo and the authenticity of the U.S. Polo Assn. brand.”   Celebrating the 15th anniversary of Sandpolo, the entertainment for players and attendees over the two-day event included glamorous after parties with themes of ‘Boogie on the Beach’ and ‘Encore Beach Party.’ Musical entertainment included a 14-Piece Ibiza Classics Orchestra, The Real Thing, Soul II Soul’s Jazzy B, and an array of DJs. “We’d like to thank U.S. Polo Assn. for partnering with the British Beach Polo Championships as the Official Apparel Sponsor for the second year in a row,” said Johnny Wheeler, the Founder and Director of Sandpolo. “Now celebrating our 15th Year at Sandbanks, the Sandpolo event continues to receive great exposure and be an incredible experience, thanks in part to U.S. Polo Assn. and the love for polo from sports fans around the world.” Worth noting, U.S. Polo Assn. and BMG has an aggressive growth strategy in the U.K, opening its first retail store at the McArthurGlen Cheshire Oaks Designer Outlet, which houses the latest men’s and women’s collections from the global, sport-inspired brand. The elevated store design concept is set over 2000 sq. ft., complete with aspirational imagery, the brand’s signature stripe detailing, tech-driven touchless pay, and LED screens for streaming photoshoots and some of the world’s most exciting polo games. Additional photos from the event available upon request.   U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL) U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores and thousands of department stores as well as sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in 190 countries worldwide. Today, U.S. Polo Assn. is ranked the 28th largest licensor in the world and within the top five sports licensors, according to License Global magazine’s 2022 list of “Top Global Licensors.” Visit uspoloassnglobal.com.   USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA's intellectual properties, providing the sport with a longterm source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, the world’s leading digital platform with polo and lifestyle content. In addition, USPAGL partners with ESPN and beIN Sports globally to share the sport of polo broadcasts on television and on-demand to millions of viewers around the world. For more polo content visit globalpolo.com. About Brand Machine Group-United Kingdom The Brand Machine Group (BMG) is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports and outdoor brands including U.S. Polo Assn., across adults and childrenswear clothing and accessories. With more than 35 years of experience, Brand Machine Group specializes in global licensing, and partners with recognized market leaders to manage a seamless and collaborative process of designing, manufacturing, and delivering quality product whilst championing the DNA of its brands. Visit Brand Machine Group.   For further information contact:  Peter Cuthbertson – peter@sixteenelevenconsultancy.com (Press queries)  Gina DiGregorio – Gina.Digregorio@brandmachinegroup.com (Brand queries)  Stacey Kovalsky – skovalsky@uspagl.com (U.S. Polo Assn. United States HQ)</image:caption>
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      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Named Sponsor for Duke of Cambridge's Team and Official Apparel Partner of the 2022 Out-Sourcing Inc. Royal Charity Cup - Tournament Benefited the Duke and Duchess of Cambridge's Official Royal Charities</image:title>
      <image:caption>WEST PALM BEACH, Fla./WINDSOR, England, July 8, 2022 (Newswire.com) - U.S. Polo Assn., the official brand of the United States Polo Association (USPA), in conjunction with its licensing partner in the United Kingdom, Brand Machine Group (BMG), announced it served as the Official Apparel and Team Sponsor for the 2022 Out-Sourcing Inc. Royal Charity Polo Cup. Held at the impressive Windsor Great Park, Flemish Farm's Guards Polo Club hosted the event on July 6 for the second consecutive year. The Club is one of only four polo clubs in the United Kingdom that stage elite high-goal tournaments, such as the Royal Charity Polo Cup. The day included several games featuring His Royal Highness, Prince William, Duke of Cambridge, who was team captain for the U.S. Polo Assn. Team. The other teams competing in the event included Team Monterosso/Vikings and Team BP Polo. The Duke of Cambridge played extremely well, highlighting his athleticism and teamwork on the field as he led the U.S. Polo Assn. Team to a strong showing on the day.   "It is an honor for The Duke of Cambridge to captain the U.S. Polo Assn. Team and for our brand to be the Official Apparel and Team Sponsor for the prestigious Out-Sourcing Inc. Royal Charity Polo Cup once again," said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand.   U.S. Polo Assn. designed custom performance jerseys for all participating polo players, umpires, and flaggers. Attendees of the event received handcrafted silk U.S. Polo Assn. scarves, pocket squares, and special event caps. The annual event raised funds and global awareness for several important charities that are supported by the Duke and Duchess of Cambridge, including Welsh Rugby Charitable Trust, The Forward Trust, The Anna Freud Centre, The Foundling Museum, The Passage, East Anglia's Children's Hospice (EACH), London's Air Ambulance, Mountain Rescue England &amp; Wales, SHOUT, and Family Action.   "Philanthropy is at the heart and soul of the U.S. Polo Assn. brand, and we are proud to sponsor events that benefit important charitable causes around the world and positively impact the lives of others through the sport of polo," continued Prince. "Supporting high-profile and philanthropic events in the United Kingdom is yet another example of U.S. Polo Assn.'s authentic connection and love for the sport of polo."   Guards Polo Club is considered one of the largest and most important clubs in Europe in terms of memberships and number of grounds. Located within the Great Park at Windsor, the Club celebrates more than six decades of premier polo in the outstanding natural surroundings of Smith's lawn. Founded in 1955 as the Household Brigade Polo Club, with His Royal Highness The Prince Philip, Duke of Edinburgh as President, the name was changed to the Guards Polo Club in 1969. At Flemish Farms, further into the Great Park at Windsor, Guards Polo Club has 120 stables and two additional polo fields with a spectacular backdrop of Windsor Castle.   U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL) U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores, and thousands of department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in 190 countries worldwide. Ranked the fifth largest sports licensor in License Global magazine's 2020 list of "Top 150 Global Licensors," U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, the National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.   USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA's intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, the world's leading digital platform with polo and lifestyle content. In addition, USPAGL partners with ESPN and beIN Sports globally to share the sport of polo broadcasts on television and on-demand to millions of viewers around the world. For more polo content, visit globalpolo.com. About Brand Machine Group-United Kingdom The Brand Machine Group (BMG) is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports and outdoor brands, including U.S. Polo Assn., across adults and childrenswear clothing and accessories. With more than 35 years of experience, Brand Machine Group specializes in global licensing, and partners with recognized market leaders to manage a seamless and collaborative process of designing, manufacturing, and delivering quality product whilst championing the DNA of its brands. Visit Brand Machine Group. Xerjoff Xerjoff is an Italian luxury brand created by Sergio Momo in 2003, offering distinctive fragrances composed of the finest ingredients, in exquisite packaging. https://xerjoff.com/ Instagram: @xerjoff Facebook:@xerjoff    Audi The AUDI AG stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.” The Audi Group is among the world’s leading producers of premium cars. https://www.audi.co.uk/uk/web/en.html Twitter:@AudiUK Instagram:@audiuk Facebook:@AudiUK   Mosimann’s Headed up by Anton Mosimann OBE, Mosimann’s has been a family run business for over 30 years. At Mosimann’s, cuisine takes centre stage. Mosimann’s motto of “passion for excellence” has characterised Anton Mosimann’s revolutionary innovations in fine food since the earliest days, and remains superbly evident in every flavour that graces the palate in a Mosimann’s culinary experience. In 2000, Anton Mosimann received a Royal Warrant of Appointment from HRH The Prince of Wales for catering and today we cater for anything from a quiet dinner for two to a royal banquet for over 1,000 guests – not to mention HM The Queen’s Diamond Jubilee luncheon at Westminster Hall, quickly followed by London 2012 and Sochi 2014 Olympics. https://www.mosimann.com/ Facebook: @mosimanns   Justerini &amp; Brooks Justerini &amp; Brooks was established in 1749. Awarded their first Royal Warrant by King George III in 1761 and every successive monarch since. With over three thousand wines from the world’s greatest Chateaux, estates and domaines, Justerini &amp; Brooks’ portfolio offers an unrivalled selection. Justerini &amp; Brooks is the largest UK importer of fine wines from Burgundy, Barolo and Germany, as well as having long-standing relationships with the most celebrated properties in Bordeaux, the Rhône, the Loire and Champagne. www.justerinis.com https://www.justerinis.com/ Twitter/Instagram: @justerinis Facebook: @Justerinis1749   For further information contact:  Peter Cuthbertson – peter@sixteenelevenconsultancy.com (Press queries)  Gina DiGregorio – Gina.Digregorio@brandmachinegroup.com (Brand queries)  Stacey Kovalsky – skovalsky@uspagl.com (U.S. Polo Assn. United States HQ)</image:caption>
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      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Named Official Apparel Partner of the Cowdray Gold Cup - Both Ladies and Gold Cup Championships were Hosted at Historic Cowdray Park Polo Club</image:title>
      <image:caption>WEST PALM BEACH, Fla./MIDHURST, U.K. (July 20, 2022) - U.S. Polo Assn. served again as the Official Apparel Partner of the Cowdray Gold Cup. The event was hosted at the historic Cowdray Park Polo Club from June 21 to July 17 and is considered one of the premier polo tournaments in the world. The Gold Cup players included some of the top names in the sport of polo, including 10-goal players Adolfo Cambiaso, Facundo Pieres and Hilario Ulloa.   U.S. Polo Assn. created a Cowdray Park Capsule Collection that was sold exclusively on-site at the event in the merchandise store. The collection included U.S. Polo Assn.’s classic, sport-inspired style embellished with Cowdray colors and emblems featured on quarter zip hoodies, hats, short sleeve polos and T-shirts. In collaboration with Brand Machine Group (BMG), U.S. Polo Assn.’s brand partner in the U.K., the brand hosted social media contests, giveaways, and additional contests on-site for event attendees.   U.S. Polo Assn. also served as the Official Apparel Partner for the Ladies Championship, which took place July 4 to July 16 at Cowdray Park Polo Club. The iconic sport-inspired brand provided apparel for staff of both events and promoted both tournaments globally. U.S. Polo Assn. gifted the finalists of both the Gold Cup and Ladies Championships apparel from the brand’s newest line, USPA Pro. The USPA Pro line includes performance product for players, designed in collaboration with polo players.   “The historic Cowdray Gold Cup represents the tradition and heritage of the sport of polo, which is a shared distinction for U.S. Polo Assn.,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the multi-billion-dollar U.S. Polo Assn. brand. “We are honored to continue our partnership with Cowdray Park Polo Club for this year’s events, to further connect with our U.K. consumers and sports fans who love our authentic, sport-inspired brand and the sport of polo.”   Inaugurated in 1956 and played on the illustrious Cowdray Estate boasting 16,500 acres, the Cowdray Gold Cup remains one of the most prestigious high-goal awards in the United Kingdom and globally today. Steeped in history and tradition and located in the heart of England, Cowdray Park is recognized as the Home of English Polo with its first competitive polo tournaments dating back to 1910.   “Our partnership with U.S. Polo Assn. has been a significant success for the sport of polo in the U.K. and I look forward to continuing our work together for years to come,” said Andrew Swaffield, Chairman of Cowdray Park Polo Club. “Our members and spectators were also thrilled that this year’s Cowdray Gold Cup featured an exclusive apparel collaboration with U.S. Polo Assn., the Cowdray Park Capsule Collection.”   Cowdray Park prides itself on its strong heritage of sporting excellence, welcoming some of the top polo players from around the world. Guests caught the action as VIPs or spectators and enjoy the highest level in the sport of polo while experiencing the English charm of Cowdray Park.   About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL) U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores and thousands of department stores as well as sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in 190 countries worldwide. Today, U.S. Polo Assn. is ranked the 28th largest licensor in the world and within the top five sports licensors, according to License Global magazine’s 2022 list of “Top Global Licensors.” Visit uspoloassnglobal.com.   USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA's intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, the world’s leading digital platform with polo and lifestyle content. In addition, USPAGL partners with ESPN and beIN Sports globally to share the sport of polo broadcasts on television and on-demand to millions of viewers around the world. For more polo content visit globalpolo.com.   About Brand Machine Group–United Kingdom The Brand Machine Group (BMG) is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports and outdoor brands including U.S. Polo Assn., across adults and childrenswear clothing and accessories. With more than 35 years of experience, Brand Machine Group specializes in global licensing, and partners with recognized market leaders to manage a seamless and collaborative process of designing, manufacturing, and delivering quality product whilst championing the DNA of its brands. Visit Brand Machine Group.      For further information contact:  Peter Cuthbertson – peter@sixteenelevenconsultancy.com (Press queries)  Gina DiGregorio – Gina.Digregorio@brandmachinegroup.com (Brand queries)  Stacey Kovalsky – skovalsky@uspagl.com (U.S. Polo Assn. United States HQ) Shannon Stilson - sstilson@uspagl.com ((U.S. Polo Assn. United States HQ)</image:caption>
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    <lastmod>2022-10-28</lastmod>
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      <image:title>NEWS &amp; PRESS - Media Alert The Duke And Duchess Of Cambridge Take Part In Royal Charity Polo Day</image:title>
      <image:caption>The Duke of Cambridge took to the polo field today to play in the Out-Sourcing Inc. Royal Charity Polo Cup at Guards Polo Club, to raise awareness and funds for ten charities supported by The Duke and Duchess of Cambridge. The Duke played as part of the U.S. Polo Assn. team alongside Aiyawatt Srivaddhanaprabha, Amr Zedan and James Harper. The opposing Monterosso/Vikings team was formed by Alessandro Bazzoni, Siri Evjemo-Nysveen, Saad Audeh and Juan Martin Zubia, with the BP Polo team made up of Garvey Beh, James Beh, Henry Porter and Oliver Fanshawe. In an exciting round robin format, it was the U.S. Polo Assn. team who won with The Duchess of Cambridge presenting the Out-Sourcing Inc. Royal Charity Cup to the winning captain Amr Zedan. This year’s event provided a unique opportunity to support and raise funds for ten of Their Royal Highness’s patronages. These organisations are: SHOUT, The Foundling Museum, Welsh Rugby Charitable Trust, London’s Air Ambulance, Mountain Rescue England and Wales, The Anna Freud Centre, Family Action, The Forward Trust, East Anglia Children’s Hospice (EACH) and The Passage.    ‘Out-Sourcing Inc’s David M. Matsumoto said: “Out-Sourcing Inc. is honored to support today’s charity polo match. Knowing that this polo event will raise much needed funds for ten incredible charities aligns perfectly with the company’s own charitable ethos. Out-Sourcing Inc. focuses on creating platforms to highlight and support charitable endeavors across the world, including here in the UK.”   The day was made possible by the generous sponsors and event partners. Thank you to Out-Sourcing Inc, who assumed the role of title sponsor and have a long association with fundraising events such as this. Grateful thanks must also go to the other sponsors and supporters including; Guards Polo Club, U.S. Polo Assn., Monterosso/Vikings, BP Polo, Xerjoff, Audi, Mosimann’s, The Cox Family of Oklahoma and Justerini &amp; Brooks.   For media enquiries, please contact: Eleanor Wallace ewallace@tlaworldwide.com   About  Out-Sourcing Inc. Out-Sourcing Inc. is the parent company of the Outsourcing Group which conducts business and provides services mainly to the manufacturing segment. The Outsourcing Group is not only well known in its home country of Japan but has a wide outreach in over 30 countries around the world. Out-Sourcing prides itself on combining its expertise, creativity and innovative solutions to deliver policies that are based on recognising human resources and contributing to society as a whole. Out-Sourcing is also a familiar name in the world of polo, having sponsored the prestigious Royal Windsor Cup at Guards Polo Club since 2018 and taking on the title sponsorship of the Royal Charity Polo Cup in 2021. https://www.outsourcing.co.jp/en/   U.S. Polo Assn. U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores and thousands of department stores as well as sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in 190 countries worldwide. Ranked the fifth largest sports licensor in License Global magazine's 2020 list of "Top 150 Global Licensors," U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, the National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com. LinkedIn: USPA Global Licensing Inc. Instagram: @uspoloassn Facebook: @uspoloassn   Xerjoff Xerjoff is an Italian luxury brand created by Sergio Momo in 2003, offering distinctive fragrances composed of the finest ingredients, in exquisite packaging. https://xerjoff.com/ Instagram: @xerjoff Facebook:@xerjof  Audi The AUDI AG stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.” The Audi Group is among the world’s leading producers of premium cars. https://www.audi.co.uk/uk/web/en.html Twitter:@AudiUK Instagram:@audiuk Facebook:@AudiUK   Mosimann’s Headed up by Anton Mosimann OBE, Mosimann’s has been a family run business for over 30 years. At Mosimann’s, cuisine takes centre stage. Mosimann’s motto of “passion for excellence” has characterised Anton Mosimann’s revolutionary innovations in fine food since the earliest days, and remains superbly evident in every flavour that graces the palate in a Mosimann’s culinary experience. In 2000, Anton Mosimann received a Royal Warrant of Appointment from HRH The Prince of Wales for catering and today we cater for anything from a quiet dinner for two to a royal banquet for over 1,000 guests – not to mention HM The Queen’s Diamond Jubilee luncheon at Westminster Hall, quickly followed by London 2012 and Sochi 2014 Olympics. https://www.mosimann.com/ Facebook: @mosimanns   Justerini &amp; Brooks Justerini &amp; Brooks was established in 1749. Awarded their first Royal Warrant by King George III in 1761 and every successive monarch since. With over three thousand wines from the world’s greatest Chateaux, estates and domaines, Justerini &amp; Brooks’ portfolio offers an unrivalled selection. Justerini &amp; Brooks is the largest UK importer of fine wines from Burgundy, Barolo and Germany, as well as having long-standing relationships with the most celebrated properties in Bordeaux, the Rhône, the Loire and Champagne. www.justerinis.com https://www.justerinis.com/ Twitter/Instagram: @justerinis Facebook: @Justerinis174   For further information contact:  Peter Cuthbertson – peter@sixteenelevenconsultancy.com (Press queries)  Gina DiGregorio – Gina.Digregorio@brandmachinegroup.com (Brand queries)  Stacey Kovalsky – skovalsky@uspagl.com (U.S. Polo Assn. United States HQ)</image:caption>
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      <image:title>NEWS &amp; PRESS - Juicy Couture Girls launches in Selfridges London this week! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>NEWS &amp; PRESS - Juicy Couture Girls launches in Harrods Knightsbridge this week! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63330270384bf03dd76fe1e9/1666968942893-8TT4RPTIPB7C95M28FO1/PORTO-NEWS_V2.png</image:loc>
      <image:title>NEWS &amp; PRESS - Brand Machine Group Launches D2C Website: - Portofinokids.com</image:title>
      <image:caption>The concept will launch firstly via an ecommerce site and latterly retail stores showcasing a complete offer of the groups 0–16-year-old girls and boys wear licenced product offer. Portofino Kids will stock over 1000 products of carefully curated day to day and weekend looks from Ben Sherman, Elle Junior, Jack Wills, Juicy Couture, Franklin &amp; Marshall, Lyle &amp; Scott, Original Penguin, Russell Group Brand Director Tom Duncan says, “Retail is a key business driver for the group in the coming 3 years and the launch of the digital site proceeds a domestic and international roll out of the omnichannel concept in 2022. We wanted a site that not only showcases our partnerships but also a retail environment that champions the quality and diversity of product within the groups branded kidswear offer” Boo Jalil, CEO of BMG says ‘the brand draws inspiration from Portofino, Italy, a special place for our family, it epitomises all that’s good. Portofino is where we enjoy the good things in life… the beautiful things, the food, the sunshine, great clothes, great occasion, and most of all each other’s company. We hope you enjoy Portofino Kids as much as we do’ About The Brand Machine Group The Brand Machine Group is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports, and outdoor brands across adults and childrenswear clothing and accessories. With more than 35 years expertise, BMG specialises in global licensing and partners with recognised market leaders to manage a seamless and collaborative process of designing, manufacturing, and delivering quality product whilst championing the DNA of its brands. Portfolio of brands: Penfield (Owned) Duchamp (owned) and Ben Sherman, Elle Junior, Franklin &amp; Marshall, Jack Wills, Juicy Couture, Lyle &amp; Scott, Lee, Original Penguin, Russell Athletic, U.S. Polo Assn. (Licensed) For further information:  BRAND MACHINE GROUP – Gina DiGregorio (Head of Marketing)  Phone: +44 (0) 7741635 984 – E-mail: gina.digregorio@brandmachinegroup.com www.portofinokids.com  @portofinokidswear #weareportofino</image:caption>
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  </url>
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    <lastmod>2023-01-09</lastmod>
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      <image:title>NEWS &amp; PRESS - Sugi International and Brand Machine Group sign territory license agreement for Franklin &amp;amp; Marshall kidswear and adults ranges - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-01-04</lastmod>
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    <loc>https://brandmachinegroup.com/news-press/lee-jeans-launches-kidswear-collection-for-aw22</loc>
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    <priority>0.5</priority>
    <lastmod>2023-01-09</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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    <loc>https://brandmachinegroup.com/news-press/blog-post-title-one-xlde8-hdcy5-men26</loc>
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    <lastmod>2022-10-28</lastmod>
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      <image:title>NEWS &amp; PRESS - U.S. Polo Assn. Wins RLI Prestigious Global Retailer of the Year Award - U.S. POLO ASSN. WINS RLI PRESTIGIOUS GLOBAL RETAILER OF THE YEAR AWARD IN LONDON</image:title>
      <image:caption>THE RLI AWARDS HONOR THE MOST VISIONARY AND INNOVATIVE RETAIL AND LEISURE CONCEPTS FROM AROUND THE WORLD. Winners in 12 categories were selected by a voting entity of industry leaders, with U.S. Polo Assn.’s recognition being for its overall global growth and achievements. These include continuing its brick-and-mortar growth trajectory, maintaining a footprint of nearly 190 countries across e-commerce and more than 1,100 U.S. Polo Assn. retail stores worldwide, and with projections for expansion to more than 1,500 stores over the next several years.</image:caption>
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    <lastmod>2023-01-12</lastmod>
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  <url>
    <loc>https://brandmachinegroup.com/news-press/blog-post-title-one-xlde8-nkknn-4tkbd-2krmp-lm2sl-snrdb</loc>
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    <lastmod>2023-02-01</lastmod>
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      <image:title>NEWS &amp; PRESS - Brand Machine Group Continues Its Acquisition Drive By Acquiring Luxury Goods Business DUCHAMP</image:title>
      <image:caption>Mark Frost joins the group and will be leading Duchamp’s creative as Head of Design, having previously held roles within Kent &amp; Curwen, Gieves &amp; Hawkes, and Tom Ford. Frost has been clear from the outset that Duchamp will be creating considered and tasteful wardrobe solutions for its customer with an emphasis on quality and function rather than trend. Spring Summer 22 will be Frost’s first collection for the brand and will launch globally to trade via appointments in July for a November delivery in store and online. Frost says, “As the world of modern tailoring continues to evolve, Duchamp will utilise expertise construction techniques andhand finishing to shift focus towards comfort and versatility for the wearer. Lightweight canvases, soft shoulders and high twist fabrics will provide both function and style. The range is as easy to pair a dress shirt and iconic Duchamp tie as a luxury T-shirt, the new tailoring range will give customers a feeling of ease. This range is inspired by dreams of holidays and freedom”. About Duchamp Founded in 1989, London. Today Duchamp has established a design philosophy centered on creating directional Menswear and Accessories, which epitomises accessible luxury. The name of the brand was inspired by the late artist Marcel Duchamp. He was a painter, sculptor, and avid chess player whose work is associated with Dadaism and conceptual art. Along with Picasso and Matisse, he was regarded as an artist who contributed significant advancements in painting and sculpting. Today the brand still pays homage to its inspiration by a clever use of print and colouring techniques. Almost all fabrics are exclusive, and all print has a painterly feel. Duchamp has established a design philosophy creating ‘sophisticated luxury for all occasions’.</image:caption>
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  </url>
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    <lastmod>2023-01-04</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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    <lastmod>2023-01-12</lastmod>
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    <lastmod>2022-11-07</lastmod>
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      <image:caption>Today we are supporting and wearing TK MAXX amazing Chari-tees that help to change lives!</image:caption>
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    <priority>0.5</priority>
    <lastmod>2023-01-12</lastmod>
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  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/blog-post-title-one-xlde8-hdcy5-m2tm3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-11</lastmod>
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      <image:title>NEWS &amp; PRESS - Brand Machine Group acquires American Heritage Outdoor brand Penfield - Brand Machine Group acquires American Heritage Outdoor brand Penfield.</image:title>
      <image:caption>Penfield will globally launch wholesale AW21 menswear and womenswear collections in January 2021, the ranges will encompass the brands rich ‘New England’ DNA in capsules of functional outdoor styles. Brand Machine Group has brought in Tom Duncan from Lyle and Scott as Brand Director. Tom says “The outdoors and it’s lifestyle is so pertinent in this day and age and we are looking forward to unlocking the brands incredible provenance and story within both sectors over the forthcoming seasons with a segmented proposition that delivers the function, innovation and quality that the brand was first built on”.   Jason Eames-Illingworth has also joined the group from Hunter as Chief Commercial Officer and says “There are few heritage brands that have the potential Penfield does to cross both lifestyle and performance outdoor sectors. We are looking forward to curating a distribution network that caters to our global consumer and our focus will be driving both the US and European direct to consumer and wholesale businesses alongside the delivery of a more geared product offer in the future”.   About Penfield Penfield is an American outdoor brand, founded in 1979, that made its name by making performance outdoor product that could withstand the unpredictably harsh weather of the North-Eastern USA. Today, Penfield is as much a symbol of progressive streetwear as it is of the traditional New England outdoor style. From innovative fabrics to its exceptional use of colour and theme, Penfield is continually evolving its product lines to reflect the wandering spirit of its wearers. As the brand continues to evolve, Penfield remains true to its purpose: TO MAKE PRODUCT FOR A LIFE IN THE OPEN. www.penfield.com</image:caption>
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  </url>
  <url>
    <loc>https://brandmachinegroup.com/news-press/bape-x-russell-athletic</loc>
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    <lastmod>2023-01-12</lastmod>
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    <loc>https://brandmachinegroup.com/news-press/sunday-times-hsbc-international-track-200</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-01-16</lastmod>
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    <loc>https://brandmachinegroup.com/news-press/autumnwinter-2019-sales-conference</loc>
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    <loc>https://brandmachinegroup.com/news-press/lyle-amp-scott-autumnwinter-2018-christmas-campaign</loc>
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    <lastmod>2023-01-16</lastmod>
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    <loc>https://brandmachinegroup.com/news-press/us-polo-assn-eclipses-milestone-1000-retail-stores</loc>
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    <lastmod>2023-01-17</lastmod>
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