STORIED MENSWEAR BRAND PECKHAM RYE LAUNCHES A QUIET LUXURY WORK-TO-WEEKEND REFRESH FOR AW25 SELLING SEASON
Creative Director, Hadleigh Jalil
Celebrating its 230th year, heritage British menswear brand Peckham Rye unveils a contemporary new design personality and refreshed branding for AW25 collection.
Leaning into quiet luxury and a refined sense of soft tailoring, Peckham Rye’s new 100-style collection raises the bar on smart casual through a combination of luxury fabrications and premium details.
Peckham Rye Creative Director, Hadleigh Jalil said. “Peckham Rye has an incredible heritage. For this brand refresh, we wanted to respect the past while updating for the future. For AW25, we focused on enhancing all fabrics and finishes with a Mediterranean aesthetic including high collar shirts and more generous lapels.”
The elevated yet democratically priced Peckham Rye AW25 collection has a Neapolitan feel and leans into the logo-free, easy laying trend with an emphasis on quality fabrics and finishes. Reflecting the contemporary workwear landscape and a trend-led desire for tonal and textured wardrobe building, the collection features a 70/30 split between smart casual and unstructured tailoring. Menswear categories for AW25 include T-shirts, polos, trousers, chinos, formal and casual shirts, tailoring and outerwear.
Providing more insight, Creative Director Jalil explained: “The new Peckham Rye offers a fashion-led take on affordable quiet luxury through formal and casualwear while retaining the brand’s established handwriting. We look forward to showcasing the latest Peckham Rye collection to existing and new wholesale partners”
Core and harmonious colours featured through the collection include white, navy, black and charcoal grey, interspersed with powder blue, chocolate brown, taupe, teal and ash grey, alongside highlights of ecru, forest green and burgundy.
Key pieces include Supima mercerised cotton T-shirts, an everyday chino-inspired trouser with side adjusters, and a single breasted houndstooth jacket featuring a wide peak lapel, side vents and flapped pockets. Subtle design markers include a cream enamel stud placed on the nape of the neck or hem corner of key styles.
For AW25, Peckham Rye continues to evolve and enhance the modern gentleman’s refreshed work-to-weekend wardrobe.
Available globally. Prices from £25.
www.peckhamrye.com
For more information contact Marcus Jaye at Fabric PR by email at marcus@fabricpr.com For appointments contact hadleigh@peckhamrye.com
About Peckham Eye
Blending tailoring sensibilities with a modern perspective, Peckham Rye reinterprets tradition for the now. Rooted in heritage, inspired by culture, and designed for those who appreciate understated style.