Brand Machine Group serves as official team partner for the 2024 out-sourcing inc. Royal Charity Polo Cup
LONDON, 16th July, 2024 – Brand Machine Group (BMG) is delighted to announce its successful debut as the Official Team Partner for the 2024 Out-Sourcing Inc. Royal Charity Polo Cup. This is the first time BMG has had the distinct honor of partnering with such an illustrious event, marking a significant milestone in the company’s history. Held at the historic Guards Polo Club in Windsor, this event provided a grand stage for BMG to showcase its dedication to the esteemed sport of polo and its unwavering commitment to charitable initiatives across the globe.
The Royal Charity Polo Cup, a highlight of the UK polo calendar, provided a magnificent setting for a day of exhilarating polo matches and celebrations. The event raised over £1,000,000 in support of the eleven charities championed by Their Royal Highnesses The Prince and Princess of Wales.
Boo Jalil, CEO of Brand Machine Group, expressed pride in the company’s involvement: “Brand Machine Group is immensely proud to have been the Official Team Partner for the 2024 Out-Sourcing Inc. Royal Charity Polo Cup. Our long-standing partnership with U.S. Polo Assn. and our involvement in such a distinguished event not only celebrates the heritage and splendour of polo but also serves as a vital platform for raising awareness and funds for important charitable causes across the globe.”
BMG’s association with U.S. Polo Assn., the official brand of the United States Polo Association, has been pivotal in fostering a connection between the sport of polo and communities worldwide, reinforcing the values of tradition, excellence, and philanthropy that both brands embody.
Outsourcing Inc Royal Charity Polo Cup 2024 Beneficiary Charities
SHOUT www.giveusashout.org
Wales Air Ambulance https://www.walesairambulance.com/
Mountain Rescue England and Wales https://www.mountain.rescue.org.uk
Child Bereavement UK https://www.childbereavementuk.org
Royal African Society https://royalafricansociety.org
Place2Be https://www.place2be.org.uk
Action for Children https://www.actionforchildren.org.uk
The Motor Neurone Disease Association https://www.mndassociation.org
The Blackthorn Rally https://www.instagram.com/blackthornrally
HMS Oardacious https://www.hmsoardacious.com/
The Royal Marsden https://www.royalmarsden.nhs.uk
About Brand Machine Group (BMG)
BMG is an international leader in fashion innovation who has established itself as a vertical manufacturer and global licensing specialist with over four decades of industry experience. Partnering with recognised market leaders, BMG manages a seamless and collaborative process of designing, manufacturing, and delivering quality products while championing the DNA of a diverse portfolio of brands. Spanning fashion, sports, outdoor and homeware including adults fashion, kidswear and accessories.
BMG’s portfolio of brands includes a long and successful licensing partnership with U.S. Polo Assn., as well as esteemed names like Penfield, New Balance Kids, Duchamp, Jack Wills, Flyers American Born, Lee Kids, Peckham Rye, Wrangler Kids, Juicy Couture, Franklin & Marshall, Elle Junior and Ben Sherman.
BMG reaffirms its commitment to upholding sustainable and ethical business practices by ensuring full transparency throughout its global supply chain, aligning with the ETI Base Code.
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About U.S. Polo Assn.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.
U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.
For more information, visit uspoloassnglobal.com and follow @uspoloassn
Contacts:
For more information, including images and samples, please contact Marcus Jaye at Fabric PR by email at marcus@fabricpr.com
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